Banner Aetna presents Badges & Backpacks

In alignment with our commitment to community engagement the Sheriff’s Department is holding our fourth annual Badges and Backpack’s event presented by Banner Aetna. We want to provide students in Pima County with an all-inclusive event focused on equipping youth with a safe and healthy school year. Established in 2015 to provide students with the resources they need to be successful in school, we are thrilled to announce this year’s event has been elevated to include a health fair, brought to you by El Rio Health, and extracurricular family and youth activities.

We strongly feel this all-inclusive event is a valuable addition to the already 2,000 backpacks we will be filling with schools supplies. Each year Badges and Backpacks gets bigger and better, exceeding expectations. This event is a beneficial outlet for community outreach and education for families and we are excited about the additional resources we have planned for this year’s event.

Health Fair- to include but not limited to Immunizations, Dental and Vision Screenings, On-site Nurses and Pediatricians, Get Moving Exercise Activities, Health Snacks Cooking Demonstrations

The Safety Station- to include but not limited to Fingerprinting, Anti-drug Task Force, Bicycle and Helmet Safety, Stranger Danger, Gun Safety

Family Fun Activities & Promotions- to include but not limited to Fun to Read, Animal and Desert Explorer Activities, Arts & Crafts, Giveaways and Raffles. Local recreation organizations will also provide onsite activities and resources for youth.

2019 Badges and Backpacks Event

July 13, 2019 - 8am - 12pm Tucson Convention Center

*** Backpacks are available as first come, first served. The child must be present and enrolled in grades K-12. NO EXCEPTIONS. 

Immunizations are for K-12 children, administered based on availability, and legal guardian MUST be present. ***



Parking for the exhibit hall will be free in Lot B which accessible from Granada Ave, south of Congress St and west of I-10. You can get more information for the Tucson Convention Center website.

Sheriff Napier with McGruff
TEP in partnership with PCSD for 2017 eventbackpacks

Learn More About Our Partners

Banner Aetna

        El Rio Health

Badges & Backpacks is a FREE event created to provide students (K-12) with the necessary resources for a positive start to the school year. To reach this goal we partner with businesses and organizations to create a fun and educational event to distribute these needed goods and information.

Last years participants included:

  • 2-EEE the Clown
  • 88- Crime
  • Amistades
  • Arizona Complete Health
  • Arizona Trails Association
  • Banner Aetna
  • Baskin Robbins
  • Ben’s Bell Project
  • Big Brothers Big Sisters
  • Chick-Fil-A
  • Comcast
  • Community Food Bank
  • Cox Cable
  • Diamond Children Medical Center
  • El Rio Health Services
  • Fair Maidens and Masks
  • Helix Care Labs
  • Hot 98.3
  • International Wildlife Museum
  • Jackpot Veterinary Center
  • Liberty Partnership Kino Neighborhoods Coalition
  • My 92.9
  • MyGym Childrens Fitness Center
  • Parks Farmers Insurance
  • Peter Piper Pizza
  • Pima Animal Care Center
  • Pima Community Access Program
  • Pima County Department of Transportation
  • Pima County Environment Education
  • Pima County Health Department
  • Pima County Public Library
  • Pima County Regional SWAT Team
  • Pima County Sheriff’s Auxiliary Volunteers
  • Pima County Sheriff’s Department Motors
  • PCSD Crisis Canines
  • PCSD K9 Unit
  • PCSD School Resource Officers
  • PCSD Search and Rescue
  • Pima County Regional Bomb Squad
  • Reach Out and Read
  • Saguaro National Parks
  • St. Elizabeth’s Health Center
  • The Bull 97.1
  • Topgolf
  • Tucson Electric Power
  • Tucson International Academy
  • Tucson Symphony Orchestra
  • Tucson Water
  • United Health Care
  • University of Arizona Skin Cancer Institute
  • Walmart

backPackPNG.pngEvent Profile

Focus: School Based Children (K-12)

Type: Pima County Community

Years: 4 years fruition


Summary: In alignment with the Pima County Sheriff’s Department commitment to community engagement the Badges and Backpacks event was created to provide youth with necessary resources to positively start the school year. Last year’s event elevated to include a health fair, extracurricular activities and reading awareness with great success.

Scale: Pima County’s population is 1,106,206 with 217,468 (21%) under the age of 18 years old*. 2,000 backpacks to be distributed with the average family size of 4; 75+ volunteers

Target: Elementary/ Middle/ High School youth

Location: Tucson Convention Center - Exhibit Hall A & B (combined 59,840 sq. ft.) 260 S. Church Avenue, Tucson, Arizona 85701

Past Partners: Banner Aetna, Ben’s Bells, Big Brothers & Big Sisters, CBIZ, Chick-Fil-A, Comcast, Coronado National Forest, Cox Cable, El Rio Health, MyGym Children’s Fitness Center, Pima County Departments (Library, Health Department, Bike Safety Program) Top Golf, Tucson Electrical Power, Tucson Symphony, United Health Care, Walmart

Activities:  Up to 2,000 children will receive a backpack stuffed with school supplies. The first 500 backpacks will contain a voucher for a free pair of tennis shoes. The health fair will offer free immunizations services for school age kids, dental and vision screenings with nurses and pediatricians on site for outreach information. The Safety Station will include fingerprinting, antidrug task force, bicycle and helmet safety, stranger danger, gun safety and after school/extracurricular programs for children. Family fun activities include exercise demos, youth focused activities, cooking/healthy snack demonstrations, face painting, princess and superheroes, local dance, music and sports organizations.

Swag: Youth will be encouraged to take their backpack around the exhibit hall to fill with free youth and family focused items from a variety of local vendors. 

Sponsorship Opportunities

Naming Rights Sponsor -

  • Naming Sponsor Rights to the event: 


  • Branded presence on all event signage and marketing collateral
  • Opportunity to display signage specific to you at various locations during the event
  • Inclusion in all media relations and promotional campaign activities and marketing material
  • Opportunity for a spokesman from Banner Aetna to participate in radio and/or television
  • interviews should they happen
  • Largest exhibitor space in a premier high traffic location (2 tables with a 20 x 20 space)
  • Continuous special mentions throughout the event
  • Logo on Rotating banner on the Badges and Backpacks website
  • Recognition at ancillary “Fill Victor” events leading up to main event
  • Opportunity to address the community at the event

Gold Sponsor - $2500

  • Branded presence on some event signage and marketing collateral

  • Opportunity to display a signage at the event

  • Promotional material recognition

  • Exhibitor space in a premier high traffic location (1 tables with a 10 x 10 space)

  • Multiple special mentions at the event

  • Logo on Rotating banner on the Badges and Backpacks website



Silver Sponsor - $500 

  • Branded presence on some event signage and marketing collateral
  • Opportunity to display a signage at the event
  • Promotional material recognition
  • Exhibitor space in a premier high traffic location (1 tables with a 10 x 10 space)
  • A special mention at the event
  • Logo on Badges and Backpacks website


Bronze Sponsor - $200

  • Branded presence on some event signage and marketing collateral

  • Promotional material recognition

  • A special mention at the event if donation is towards raffle prizes.

  • Logo on Badges and Backpacks website



Exhibitor Conditions

This is a youth focused event where exhibitors interact with youth and families. Each exhibitor booth must be youth and/or family focused. Exhibitors are encouraged to have engaging activities, demonstrations and/or promotional items. The sale of items, services or goods is prohibited at the event. Exhibitors are allowed to provide information on what their organization can provide but initiating transactions at the event is prohibited. Failure to behave in accordance with wholesome family atmospheres will result in expulsion from the event. 


Arrival Times

Exhibitors will be allowed to setup between 6:30 AM and 7:30 AM day of event. The event concludes at 12:00 PM and exhibitors may not leave prior to the conclusion of the event.


Insurance Requirements

Exhibitors may be required to provide a one million dollar release of liability insurance certificate naming the Pima County Sheriff’s Department. Food vendors must also provide a copy of their health permit.



Exhibitor applications are accepted on a first come basis depending upon availability and the services, exhibit or food being provided. There is NO exhibitor fee.

The deadline to submit applications is July 1, 2019. You can complete the application here on our "Exhibitor Application" tab above. Exhibitors can also fill out the below pdf and email to or mail to: 

Pima County Sheriff's Department
Attn: Tara Barrera/Community Resources
1750 E. Benson Highway
Tucson, Az 85714

Accepted applications will be notified via email. Questions can be answered by calling Tara Barrera at (520) 351-3477.

Give a brief description of what services your organization will provide, activities that will be performed and what promotional items you will be distributing.
Each vendor is allocated a space that includes one 8' table (with linen) and two chairs. Please specify if you need additional space, tables, or chairs. Also, clarify if you will need electricity. Request will be granted based on availability